UPCOMING DATES Pet Pavillion The Meadowlands The Long Island The PET EXPO Sponsorship Information |
For the past two years, the pet publications have been publishing studies on pets and their influence on the family unit. Most have seen a rise in the connection with a pet and children, baby boomers, and seniors. Pet owners view their companion animals as members of the family, so their spending is not changed by trendy or economic conditions. Anyway you look at it, there's a lot of growth. Another positive benefit of pet ownership, which has not gone unnoticed by the pet industry, is that Pets accept us, whether we are happy or sad, and they're always happy to see us. A human can cry as much as they want to their pet. Their pet is never criti-cal, never gets tired and never has anything else to do. Dogs and, pets in general, are therapeutic; people do well when they are around pets. Some studies actually prove medicinal and ther-apeutic benefits of having a pet while others have concluded that children need pets more as they have become increasingly more isolated from contact behavior due to the hours devoted to computers or video games. Something most parents can relate to. The result of all this is that companies have decided to enter the pet business after noting similarities between pets and children and their relationships with their owners. The pet sector has favorable demographics for future growth. Hence, the pet industry appeals to investors. In consumer product categories, demographic trends are key and investors have recognized that there are great trends in pet products. The pet industry has positive demographic trends. It has a consistent rise in participation, pet ownership. It has a rise in household penetration that relates to the aging population and family formation trends. What makes the pet industry strong is the statistics that they present and record. American Pet Products Manufacturers Association has substantial industry stats on pet ownership in house-holds. In addition to a growing number of pets, there exists some very key statistics regarding per capita spending on pets. There's been a steady rise. Owners are treating their companion animals like a members of the family, and that's driving tremendous long term growth. This is not only the family pet for the children, but as the population ages, there's more and more opportunity for senior citizens who are looking for companionship from their pets. And that's positive for the pet industry because it increases pet ownership, increases the number of companion animals and ulti-mately the number of consumers. As baby boomers send their kids off to college and into homes of their own, they're turning to pets as surrogate children. Boomers have the desire and financial means to pamper their pets as no other generation before them... Given that the number of house-holds headed by 45-60 year old couples without children is projected to increase to 16 million by 2010--double the 1980 figure. The pet industry is booming right now. It has the underlying demographic trends, spending trends and very visible success stories. It's attracting investors, crossover business types, young and old, and has strong demographics. The following information will introduce you to the extensive sponsorship opportunities our Pet Expos offer. When putting this package together we focused on
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PET EXPO SPONSORSHIP OPPORTUNITIESSection Sponsors: This gives you additional exposure and visibility at the various sectors of our show's floor plan. To be the exclusive sponsor of a particular section at the show there is one investment. To share your sponsorship with other companies there is an adjusted fee! | |
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PARROTVILLE:
This is the largest bird display at any pet expo on the east coast. It includes vendors, educational programs, interactive seminars, demonstrations and fun activities for the kids and all family members. It is an area where family members can shop for quality birds and products and also become educated and informed about the wonderful world of birds and parrots through entertainment and activities. If you are a bird company or interested in reaching the bird owners of the area, this is the perfect opportunity and sponsorship for you at the Greater Philadelphia Pet Expo and The Harrisburg Pet Expo Show.
PIGGYVILLA: Pigs and the Piggy people have created a one-of-a-kind section to educate the public about pot bellied pigs. It includes a designated area of piggy bed-rooms, large display and photo area, seminars and a piggy fashion show. This is unique to Fort Washington and actually brings a smile to everyone's face. Not just pig owners. At Long Island the LI Pot Bellied Pig Club sets up an educational area with trick performances by the pigs and interactive opportunities. CAROUSEL PARK: A Park-like setting with an antique horse drawn carousel. This area attracts all family members where they can enjoy a snack, ride on the carousel, take a rest on our park benches, or just watch as others enjoy the leisurely ride on the unique carousel. We currently charge for the rides, sponsorship would include free rides as well as a park expansion with trees, shrubbery, and other amenities to make this area a restful option for families to take a break at the Fort Washington Show and the Harrisburg Show. STAGE: The Stage or demonstra-tion area includes our special attractions like Rainforest Reptiles, Elmwood Park Zoo, Long Island Bird Clubs, Ronald McDonald and the McDonaldland Characters, and other seminars and unique offerings at the show. The stage is used throughout the show with very little down time and the schedule can be amended to the sponsors needs for all shows. SHOW WITH IN A SHOW: In Fort Washington on Saturday we have a Ferret Show put on by the Legion of Superferrets and on Sunday the North American Rat and Mouse Club puts on a Mouse and Rat Show. The area is full of ferret and mouse/rat breeders and products, all 3 days at Fort Washington. The Long Island Classic Rare and Ancient breeds dog show is the first one to be held on Long Island, put on by Rarities Inc.! 4 shows will be held throughout the weekend in two rings.The Rare Breeds dog show offers a unique showcase for all ancient and rare breed dogs to the general public. WORLD OF DOGS PROGRAM: Probably the most extensive presentation of the Dog World at any Pet Expo. Set in a large, carpeted arena-like setting this program is designed to entertain and educate the family on the many things you can do with your dog. Programs and entertainment includes obedience demonstrations, agility performances set to music, flyball, frisbee, a parade of breeds drill team, match racing and much more. It's truly one of the highlights of the Pet Expo and attracts huge crowds with all family members enjoying the high energy performances. NOAH'S KIDS WORLD AREA: A very special and busy area at the Pet Expo is the Kid's area where children can enjoy numerous inflatable rides, a choo-choo train ride, pony rides (with photo opportunities) and other fun things for children to do while at the show. RESCUES, SHELTERS, ADOPTION NETWORK: At Long Island this area was specifically designed for all those organizations that cannot afford to participate but have a significant story to tell the pet owning public. In this area, all free space will be donated by "XYZ" Company. Your Company can adopt a specific organization or sponsor the whole area. PETTING ZOO: See animals of all kinds up close and personnel! Adults and Children can pet and feed the many animals including llamas, goats, miniature sheep, rabbits, baby chicks, chickens, turtles, hedgehog, pot-bellied pig and more! A popular exhibit for children and their parents! A nominal fee is currently charged for the Petting Zoo, sponsorship would enable us to offer free admission for all participants in the Petting Zoo. |
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Other Sponsorship Opportunities
Direct Mail and Targeted Mailings: Throughout the year we mail postcards and discount coupons to our extensive list of previous attendees. This mailing includes the logos of all the spon-sors of the show, but can also be a follow up mailing from a sponsor as an additional discount coupon offering. For these targeted mail-ings we also rent some of the pet publication mailing lists which can be used by you as a sponsor for various discount ticket or product marketing opportunities. Thanks to "XYZ" we are offering you the following discount at the Pet Expo.
Show Program: Due to an overwhelming increase in attendance at the 2004 Philadelphia show we ran out of show programs by 12 noon on Sunday. At our next show we will print an additional 5,000 copies of the show program. Sponsor opportunities in the show program would include a full color glossy cover wrap, inside and back covers, and banner recognition on internal pages of the program. This could also be partnered with signage and banners displayed at the show and possibly signage on program distribution tables at the show. The unique aspect of our show program is that we also have a full listing of exhibitors with their contact information so the program is valuable to our attendees for future home purchases and buying needs.
Family Nite: Friday evening or "Family Nite" has become a major success in Fort Washington. Sponsored by Radio Disney in 2004, we have had very good attendance numbers with all children 12 and under admitted "Free". It's a great way to kick off the show and a good opportunity for those large families on a budget to attend the show and enjoy the many activities and entertainment. In partnership with the Family Nite offering we send out postcards announcing this show kick-off evening at many local schools. The sponsor would also be mentioned on all pre-show mailings.
Entrance Signs and Lawn Signs: We will be offering a limited number of Lawn signs to be displayed outside the facility with arrows leading to the show, and Welcome signs to be displayed in each entrance door and exit door.
Shuttle Bus: Throughout the show we have shuttle buses that pick up and drop off show attendees from the various parking lots. As a sponsor of the shuttle bus transportation we can include your company brochure and banner on each shuttle bus.
Pet Photo Contest: A very popular addition to the show. Pet lovers of all ages can send in their photos or drop them off at the show office during the show. The photos are displayed in the lobby throughout the weekend for all to see. Following the show the photos are judged in various cate-gories and prizes are awarded to the families who submitted the photos of their favorite pets. Generates a lot of public interest in the lobby.
Of course, we can tailor a sponsorship for your specific needs. This is a just a sample of the many opportunities our pet expos will offer the company with marketing needs.
INCREASE THE VALUE OF YOUR SPONSORSHIP!
This Here is a checklist of things you can do to help maximize the public relations value of your Pet EXPO Participation!INTERNET LINKS The Pet EXPO lists all sponsors and exhibitors on our website (www.horseandpetexpo.com). We will be happy to display a clickable logo on our website which links viewers to your corporate website.
PRESS RELEASE Create a press release outlining your company's association with the Pet EXPO and your onsite plans. In addition to distributing this to media that cover your industry, provide it to us for distribution to our full media lists. This can prove effective in adding to the coverage generated by our publicity efforts.
PUBLIC ADDRESS ANNOUNCEMENT The Pet EXPO announcer will be happy to make several 15-second public address announcements linking your company's participation sponsorship to the Pet EXPO.
SPONSOR GIFT BAG Gifts attract great interest from the media and as a result our sponsors receive increased impressions. If you would like to submit a small souvenir or sample, we would be glad to include it in a special gift box for the media.
NETWORK WITH US We are approached by numerous mem-bers of the media (TV, radio and print) each year. As a result, we always are looking for good story angles. If you can present us with possible ideas, we may be able to arrange interviews or offer information on your behalf to the Media.
TIE TO A EXPO "SPECIAL NITE-DAY" Create a focused marketing program that targets one of our niche spectator subsets by creating a program that links your product or service to one of our special days at the EXPO.
HELP US BUILD OUR CONSUMER DATABASE The EXPO conducts several door prize drawings daily. Our Corporate Sponsors and Vendors are encouraged to contribute prizes (generally valued from $25 to $200)bto these drawings.
HARVEST YOUR DATABASE MAILING LISTS We will send discount coupons to your list. Special pre-event and/or post-event mailings to your targeted mailing lists, selected for regional addresses.
EXTEND YOUR CORPORATE GOOD WILL Send some of your free passes in your company's name to a deserving group of handicapped or disadvantaged individuals. Use selected press releases to further extend awareness of your corporate caring on to small local schools.
MAKE YOUR "WHITE" SPACE WORK FOR EVERYONE You can drop in the EXPO "Official Sponsor" logo and a brief message about your sponsorship to your planned print campaign. Consider adding the logo to your advertising AND announcing your participation in all your advertisements.